In this day and age where customers are doing more web research than ever before
and at times are considering 8-10 senior living communities at one time, the
need to differentiate and distinguish your community is needed more than ever.
Due to higher acuity, shorter length of stays and more challenging family
dynamics, housing counselors across the United States are challenged with
filling communities to 100% occupancy. So how do companies such as
Disney, Southwest Airlines and Ritz Carlton set themselves apart?
1) They develop a customer service culture. Customer service
isn’t just an expectation, it’s a way of life. Employees believe in delivering
beyond the normal expectations of their customers and truly identify ways to
make each and every interaction unique and purposeful.
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